Leads accessed through omni-channels are efficiently transferred from brand owners to front-line sales consultants, which requires benign mechanism protection, let alone violations. This article will focus on the distribution and distribution of leads text messagte service for your reference. After the clues of the OEM are cleaned, there are two links from the OEM to the sales consultant according to the rules: the OEM to the dealer is dispatched, and the dealer is distributed from the DCC or the manager to the consultant. Different manufacturers have different rules and procedures for distribution and distribution, and there are also assessments of distribution timeliness, distribution timeliness, and first follow-up timeliness. However, in the process of processing, in addition to pursuing efficiency,
it must also comply with personal information compliance requirements. Clue distribution There are two types of distribution: automatic text messagte service distribution and manual distribution. Different distribution methods have different distribution rules. The core point of automatic distribution: whether the distribution business rules are met, when to distribute, and how to evaluate the rationality of the distribution rules. Manual distribution needs to focus on the processing of unique rules. automatic dispatch In the lead center of China-Taiwanization, the lead information of all channels is processed according to unified rules and procedures and flows into the lead pool. When setting distribution rules, factors such as dealer information, channel information, cleaning attributes and status, lead scoring value, and time in the lead data need to be considered. Therefore,
the distribution needs to meet 4 conditions: whether it has been clearly distributed to which dealer, the clues that need to be cleaned and have been cleaned and are not invalid, the distribution threshold of the clue score, and whether the distribution text messagte service time rules are met. Identify the dealer: which dealer the customer is willing to accept, needs to be confirmed with the customer or provided directly by the customer. The processing of this information is related to the compliant transmission of customer information. Some brand owners have built-in some in the system to identify or adjust dealer information according to the star rating of the service provider, resulting in the illegal transmission of customer information and burying hidden dangers. Take two cases: Case 1: The data BU of a large BAT factory provides face and mobile phone number verification services for a 4S store of a BBA brand.